The Hopping Bunny
Have you ever seen a hopping bunny in action? The way a bunny bounces off from one place to another in a totally random manner. Isn’t that great to watch? But watching your customer bounce from one form field to another without knowing where to head next? Not so much fun.
Importance of Web Forms
Time, in today’s age, is the most valuable asset. In an era like that, Isn’t it safe to say that no one is interested in wasting their precious time on filling out long and tedious forms? Web forms are a must for any business to create a presence online. Almost any interaction that happens between the user and the web, be it signing up for a newsletter, buying something, approaching customer support, or giving feedback, is carried out through forms.
Forms are one of the important tools that help in conversion and data collection. For any business to understand its consumers, it needs to collect their data, which is easier when done through web forms. For an online business, it’s important to ensure that the checkout form is filled out fast in order to complete the transactions. Research has shown that 26% of customers abandon their forms during checkout due to the long and complex processes involved.
An online form with a great design is easy for your visitors to work through, simple to understand, and feels professional. When your form has all of these factors, you’re likely to see an increase in the number of conversions. Let’s look at some of the aspects that can help in making the forms user-friendly:
Tips for Creating User-friendly Web Forms
- Remove Non-essential Fields
Studies have shown that 27% of people abandon online forms due to their length. Ensure that you put out only essential fields and even reduce the number of fields wherever possible. More fields make the form-filling process tedious and lead to a lesser likeliness of people filling it. For instance, it’s better to have one field stating ‘Full Name’ instead of three different fields stating ‘First Name’, ‘Middle Name’, and ‘Last Name’. - Follow a Logical Order
Forms are like a conversation between your business and your customers. Try to envision the form from the user’s perspective instead of the database’s perspective. It needs to follow a logical order. Ask for ‘Personal Information’, like ‘Name’ and ‘Date of Birth’ before proceeding with ‘Contact Details’. - Use Active Fields
Interactive and engaging forms are always preferred over stagnant forms. Ensure that your forms change the color or appearance of the input fields when the user selects them to start typing. The user might lose track of where they are in the form, so active fields can help avoid the user from getting confused. This confusion can make the user feel frustrated and might lead to them abandoning the form. Having active fields is like giving proper attention to the users when they are giving their information to us. - Have a Descriptive ‘Upload File’ Field
Some forms require the customers to upload files. They should be provided with accurate information about what is required to be uploaded and how. An immediate error message upon uploading the wrong file can be a good way to let the user know of their mistake. However, stating the requirements, such as size, dimensions, or file types beforehand, can help the user to upload the correct file in one go. - Provide Appropriate Date Fields
Mentioning a proper input format for the date fields can be beneficial in avoiding data storage errors. And if your business is operating in multiple countries, there’s always a possibility that people follow different date formats, and even if you mention the format, there’s still a chance of creating confusion among the users. In such scenarios, having a date picker tool whereby the date is selected instead of typed is a much better choice. - Ensure Logical Grouping of Fields
You are now already familiar with the importance of following a logical order in the form. But a form becomes even more convenient if the data requested is grouped in a logical manner into various heads like ‘Personal’, ‘Contact’, and ‘Payment’. This helps the user to focus on one group at a time instead of getting confused with a very long form. You can also add a save button after the end of each group so that the user does not have to fill out the entire form again in case of a mishap. Grouping can help the users to fill in the details with lesser cognitive load and attention. - Provide Easy-to-interpret Labels
Labels are names provided with the input fields for users to understand what is required to be filled. Clearly labeled input fields can help users fill in the data and take a quick scan before pressing the submit button. Also, ensure that you do not end up using difficult or vague labels. You do not want your user to get confused and fill in the wrong data. A simple ‘Full Name’ would suffice instead of using a ‘Legal Name’ / ‘Preferred Name’. - Use Relevant Input Data Types
It is extremely important to provide the correct data types in the input fields to maintain uniformity in the collected data. This helps users to avoid making any input errors and reusing the data in the future. For instance, while entering passwords, you can encrypt the data on-screen to be converted into asterisks or some other characters. Similarly, for ZIP Code fields, you can restrict the users from entering any characters apart from numbers to ensure the integrity of data. - Provide Appropriate Error Messages
Your customers are bound to make mistakes while filling out the form, so imagine their frustration when they get a vague error message stating something is wrong but not pointing out what? If the error message showed exactly what and where the problem was, it would definitely save the time and effort of your users in searching for their mistakes. Your customers do not intend to give an examination; they are giving you their details and would love to know if anything went wrong and then happily correct it. Having an inline error message that actively lets users jump to the error helps save a lot of time and frustration. - Facilitate Auto-detection of Data
The best way to reduce errors in the forms is to restrict the user from filling in data that can be auto-detected and auto-filled. The best example is of ZIP Code. When the user enters their ZIP Code, the city, state, and country can be auto-detected and filled in. These features not only ensure the accuracy of the information but also save time. - Provide Inline Feedback
Real-time validation tells about the correctness of the data right as the user enters the information. Getting feedback instantaneously can allow users to correct their mistakes before moving forward, saving a lot of time. Such as, while filling in the password, they can get active feedback about the strength of the password and whether all the criteria are matched or not while they type in. This helps the users gain more confidence to move through the form. - Use Action Verbs as Button Text
To ensure the completion of the form, buttons are provided at the end so the users can acknowledge that they’re ready to move forward. In such scenarios, it’s essential that you clearly describe what the next step is by providing appropriate button text. Using action verbs instead of generic words as button’s label text helps users understand what they are about to proceed with. For instance, Instead of using ‘Continue’ as button text, mentioning ‘Proceed for Payment’ will reduce ambiguity and help the users understand what the outcome of the action will be. - Create Visual Distinction
The buttons below a form can be distinguished as Primary and Secondary buttons. The emphasis should be placed on the primary button, and the secondary should be made less prominent. Having different colors like green for the ‘Submit’ button and gray for the ‘Cancel’/‘Back’ button will help in mitigating the users from pressing the wrong button. - Create Multi-stepped Forms
Whenever you need to ask your target audience for a lot of information, having a multi-step form can lead to a greater user experience. Multi-step forms create multiple form fields that can be split into logical categories. You can also include progress indicators, which would help the user to know how much of the total form they have completed and how much more remains. This prevents the audience from feeling that they have to fill in a lot of data and can give them the motivation needed to complete the form.
Forms are a great way to generate conversions. Your form will only be filled by your target audience if you are able to provide a smooth and easy experience. Creating great user experiences is the goal of all businesses. Building web forms that are easy will ensure that your users keep coming back and provide accurate information to you.
